Social Starts is a U.S. early-stage venture capital firm headquartered in the San Francisco Bay Area (and historically with offices in New York and selectively Europe), founded by Michael McCord and partners, investing across sectors including security services, social media and content, healthcare technology systems, software, and adjacent early-stage technology themes. The firm operates as a boutique / mid-size seed-and-early-stage investor, typically writing initial check sizes in the USD 250,000 to USD 1.5 million range, with follow-on reserves through early Series A. Social Starts has raised multiple institutional funds over its history (with Social Starts I, II, and Health Starts sub-strategy funds disclosed), covering seed-stage investments in fifty-plus portfolio companies. The firm has been particularly active in the digital-health and Quantified-Self / consumer-health categories via its ''Health Starts'' brand. Detailed current-fund AUM figures and the full up-to-date partner roster are not comprehensively documented in mainstream financial-industry databases, consistent with the firm's boutique scale.