New Theory Ventures

New Theory Ventures is a venture capital firm founded by Nikki Eslami that backs women and diverse founders building impact-forward companies across beauty, wellness, food, lifestyle and related technology sectors. The firm invests in the United States and has participated in seed and Series A rounds, with portfolio exposure spanning nutrition, consumer goods, food tech, agtech, fintech and e-commerce. It is most relevant for early-stage founders aligned with consumer, wellness, food and impact themes.