Paris Hilton's 11:11 Media is a Los Angeles-based media and entertainment company that also operates as a corporate strategic investor around Paris Hilton's brand ecosystem. It backs U.S. startups at the seed stage, with relevance for founders in media, entertainment, creator-economy, blockchain, commerce, consumer, retail, lifestyle, fashion, and food and beverage categories. Its broader strategy centers on content, commerce and community, making it most relevant where startups can align with consumer brand partnerships and entertainment-led distribution.