Maywic is a Cincinnati-based venture capital firm investing across the United States in early and growth-stage consumer products and retail companies, with a focus on healthy lifestyles, wellness and well-being. Its portfolio shows related exposure across HealthTech, food and beverage, lifestyle, e-commerce, media and medical devices, including companies such as Peloton, Farmer’s Fridge, Freshly, Eight Sleep and Prognos Health.