Forerunner

Forerunner Ventures is an early-stage venture capital firm founded in 2010 by Kirsten Green and headquartered in San Francisco, California, focused on consumer-facing companies in health and wellness, retail and ecommerce, consumer finance, education, and social networking. The firm invests primarily at the Seed and Series A stages and has raised nearly $3 billion in assets under management across seven flagship funds, with Fund VII being a $500 million vehicle. The firm is recognized for early investments in category-defining consumer brands including Warby Parker, Glossier, Dollar Shave Club, Bonobos, Chime, Faire, Jet.com, Hims and Hers, and Oura Health. The firm applies deep consumer insight and research to identify companies that meet consumers not only where they are today but where they are going, with a focus on AI-powered consumer experiences as its current investment thesis area.