Greycroft is a seed-to-growth venture capital firm founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow, headquartered in New York City with additional offices in Los Angeles and the San Francisco Bay Area. The firm manages over $3 billion in capital commitments across multiple funds and focuses on bold founders building category-defining companies in AI and software, sustainability, and consumer brands in sectors including beauty, personal care, food, beverage, and pet products. Since inception, Greycroft has made over 800 investments across nearly 500 companies in close to 20 countries, with notable portfolio companies including Venmo, Bird, Bumble, Goop, HuffPost, Scopely, The RealReal, Acorns, Boxed, Shipt, and Thrive Market. The firm invests initial checks from $500,000 to $5 million at seed and growth stage rounds up to $35 million.