Upside Partnership

Upside VC is a venture capital firm founded in 2024 and headquartered in Worthing, United Kingdom. The firm specializes in early-stage investments, primarily at pre-seed and seed stages, with a focus on consumer technology and related digital businesses. It was co-founded by entrepreneur Jamie Elliott alongside members of the Sidemen, a prominent UK YouTube creator collective, and combines financial support with access to broad creator-driven promotional channels. Upside’s investment checks generally range from modest pre-seed amounts up to mid-seed levels, and the firm has already backed multiple consumer-oriented startups. Its approach seeks to leverage creator influence and audience engagement as a complement to traditional venture capital support.