Obvious Ventures is an early-stage venture capital firm founded in 2014 and headquartered in San Francisco, California. It specializes in backing technology startups that aim to combine financial returns with positive societal impact across areas such as planetary health, human health, and economic health. The firm focuses on seed through early growth-stage financings and supports founders addressing large, global challenges with innovative solutions. Obvious operates with a mission-oriented investment thesis and is a Certified B Corporation, reflecting commitments to social and environmental performance. Its portfolio includes companies across climate tech, healthcare, fintech, and consumer sectors.