Firestartr is a United Kingdom direct-investment firm established in 2012 and based in London, England. The firm helps digital entrepreneurs take their companies from seed stage to Series A across technology sectors. Firestartr operates as a small boutique early-stage investor in the broader London VC ecosystem alongside numerous UK-based seed / Series A investors. The firm's name ''Firestartr'' (a play on ''firestarter'') references the entrepreneur-igniting / company-launching concept, a distinctive branding choice. Multiple unrelated small boutique investment firms globally use fire-related or ignition-themed branding. Detailed public information including precise aggregate AUM in GBP denominations, named general partners, UK Financial Conduct Authority (FCA) regulatory-registration status, fund vintages, and comprehensive portfolio-company disclosures is partially documented in mainstream UK / European financial-industry databases for this specific URL. The row should be noted as Active.