Shripad Nadkarni

Shripad Nadkarni is the Founder Director of Maverix. Nadkarni is also a Co-Founder of MarketGate Consulting and serves as its Director & Chief Executive Officer. He brings an experience spanning over thirty years to help companies achieve superior business results and enhance brand value. He has worked across a multitude of sectors from financial services to automobiles and entertainment to petrochemicals. Shripad's breadth of experience prior to consulting covers industries such as healthcare, consumer goods and food & beverages. He has led sales and marketing teams for over fifteen years and has steered diverse businesses in the course of his career. Shripad was Vice President-Marketing and Business Head for New Beverages at Coca-Cola India for over five years beginning 2000. His major achievements include achieving market leadership for brand Thumbs-up, Sprite and Maaza and preference leadership for brand Coca-Cola through the memorable "Thanda Matlab Coca-Cola" campaign. He also led the advertising of core brands for India, Indonesia, Rural China, Nepal, Bangladesh and Sri Lanka. Prior to this, he was Vice President-Marketing for the Johnson & Johnson Consumer Business and also headed the Vision Care profit centre. He is a frequent speaker at industry conferences and has contributed articles to leading business dailies and magazines. He also serves as an Advisor at Pegasus FinInvest Advisory and Sqrrl.