Sarit Firon

Sarit Firon serves as Managing Partner at Cerca Partners. He was a Board Member at Datorama. She was the Board Member of MediWound. Firon also serves as Board Member at Extreme Reality. She served as Chairman at myThings. She also serves as the Boaed Member at Protected Media. She led two companies to an Initial Public Offering on NASDAQ and led two major M&A transactions to Cisco and DG. served as Chief Financial Officer at Kenshoo where she helped the company scale as a global leader in digital marketing. Prior to Kenshoo Firon was CFO of MediaMind where she played a key role managing the company's growth to 450 employees across 35 countries in addition to leading the successful initial public offering (IPO) and subsequent sale to DG. Firon also served as CFO of P-Cube, which was acquired by Cisco Syste Sarit holds a B.A. in Accounting and Economics from Tel-Aviv University, Israel. Previous CFO of ad-tech companies MediaMind and Kenshoo, she has invaluable, hands on experience in leading companies towards global success. Sarit has led successful IPOs on NASDAQ and overseen acquisitions of major startups by Cisco and DG Corp. She previously served as CEO of Extreme Reality and CFO at Olive Software, P-Cube and RADCOM and holds a B.A. in Accounting and Economics from Tel-Aviv University, Israel.