Richard Reed is a Co-Founder and serves as Partner at JamJar Investments. Reed is the Co-Founder of Innocent Drinks and serves as its Co-Chief Executive Officer and Brand Director. Prior to JamJar Investments, Reed co-founded and served as co-CEO of Innocent Drinks. He also worked for several years as an account manager in the advertising industry. Reed received a degree in Geography from St John's College, Cambridge.