Ben Zifkin is a Co-Founder of Hubba and serves as its Chief Executive Officer. He is a trusted advisor to executives in Retail, Financial Services, Hospitality, Manufacturing and Consumer Packaged Goods. Zifkin's experience ranges from software engineer, enterprise-software system integrator, management consultant and entrepreneur. Prior to Hubba, Ben co-founded Axsium Group, a specialty system integration firm. Zifkin is a member of the Young President's Organization and on the boards of The Upside Foundation and HackerYou. Zifkin holds a degree in Philosophy from the University of Western Ontario.