Hilco Global is a financial services company. The firm specializes in recognizing both the intrinsic and potential value in an underperforming brand or stable of brands. Armed with this knowledge, the firm employs global brand strategy, such as investing capital, revitalizing the brand, and restructuring the business so that it operates more effectively. Hilco Brands invests in both healthy and distressed consumer brand companies and typically seeks majority control positions or acquires specific company assets, including intellectual property. The firm is backed by the full financial and operational resources of Hilco Global, as well as a number of major institutional investors and high net worth individuals.