Guggenheim Partners is an independent, privately held, and diversified financial services firm established in 1999 and based in New York, New York. The firm provides investment management products and services, investment advisory services, and investment banking and capital markets services. Guggenheim also makes direct private investments in Investment Banks & Service Providersing capacity. The firm provides its services to individuals including high-net-worth individuals, institutional investors, family offices, endowments, foundations, insurance companies, pension plans, and other financial institutions.