GoodLife Partners is a mutual insurance holding company based in Omaha, Nebraska. Established in 2018, it is the result of a reorganization plan which was proposed by Blue Cross & Blue Shield of Nebraska's (BCBSNE) and approved by the Nebraska Department of Insurance (NDOI). The firm provides Blue Cross greater strategic and organizational flexibility to pursue growth and innovation. The assets of the firm are managed by the board of directors of Blue Cross and Blue Shield of Nebraska.