G2 Startups is an accelerator that invests in seed stage companies. The firm focuses on the internet of things, wearables, hardware products, medtech, distributed production, design, food, lifestyle, eCommerce, mobile apps, fintech, retail innovation, travel and hospitality sectors. It provides acceleration programs that last for a period of three to six months and include mentoring and tutoring in the areas of business model, product and service design, team, coaching, management, finance and technology. It also provides advisory services to the startups seeking Series A funding. The firm is based in Milan, Italy.