Due to the increase in popularity and the constant influx of capital, Football clubs are now seeking not only to win on the field, but also expanding their profit-seeking reach across the globalised market. In this new business-driven approach, fans’ insights are seldom taken into consideration, leaving behind relevant input that could enhance the clubs’ strategy towards success.
There are isolated initiatives raised by football fans who are trying to change the current management decisions across the football industry. Some of them have worked in different scenarios, but they lack of proper online tools that could increase the level of influence of the initiatives.
FanVox, therefore, emerges as the natural response to this new phenomenon by providing a digital platform that centralises the football fans interests and initiatives and turn them into actions to collectively leverage a degree of influence within the football industry.