EquiTrust Life Insurance Company (EquiTrust) is an insurance company based in Chicago, Illinois. Established in 1966, the company provides fixed annuities and life insurance products. Guggenheim Partners provides operational and portfolio management services to the firm. It operates as a subsidiary of Magic Johnson Enterprises. The assets are managed by the executive management team. BNY Mellon, Federal Home Loan Bank Of Des Moines, and State Street Bank serve as custodians.