Credo 180 was founded in 2006 and is based in Laguna Niguel, California on the premise of helping companies evaluate and procure debt capital financing. The firm's debt advisory services focus on making the debt procurement process, and the decision process at the management and board level, more informed and strategic. The firm provides senior secured term loans, growth capital venture loans, senior mezzanine and royalty financing and asset-based working capital lines of credit among others.