Cholamandalam Investment and Finance Company (Chola) is a limited partner based in Chennai, India. The firm was established in 1978 as the financial services arm of the Murugappa Group. Chola commenced business as an equipment financing company and has today emerged as a comprehensive financial services provider offering vehicle finance, home loans, home equity loans, SME loans, investment advisory services, stock broking and a variety of other financial services to customers. The assets of the firm are managed by the board of directors.