BIA offers the opportunity to brands (Fashion & Appeal, Interior Design, and in more other industries) to protect their products from the counterfeit market by applying to them a simple tag with a unique code that the final Customer can verify on BIA website.
BIA gives also back to the brands a lot of important information about their Customer that otherwise they would get lost (CRM).
The Customer can save the authenticated product on his private profile where they will receive a certificate of authenticity and where the brand can directly send interesting deal.