BEV Capital is a specialized venture capital fund focused on consumer-oriented businesses. The core of BEV's business is investing in consumer companies. This includes retailers, Internet businesses, consumer products, consumer services, media, and restaurants. BEV also invests in supporting technologies for consumer companies such as marketing software and services, Internet technologies, retail IT, information services, and analytics. BEV initially invests $1 million to $5 million in a company and keeps at least that same amount in reserve against future financing needs. Past investments have been as small as $1 million and as large as $10 million.