Approaching, get someone to warm intro to Sherman Williams. Pitching, keep it straight forward and simple, make sure the CEO is full-time and make sure not to have any 'complications' in the business. Closing, set a clear date to get the signature on the term sheet/SAFE, etc. and a clear 'fund by' date. If you do not close by that date, MOVE ON. We closed, but our deal drug out and put our viability at risk.