The Hive works with entrepreneurs to create companies that use data to innovate products and gain advantage in a competitive market. The Hive partners with entrepreneurs at early stages, often starting at the concept stage. The Hive invests $1M-$1.5M in the company at the seed stage. In the initial stage the firm engages with entrepreneurs to help them refine their product concept. When it is a viable company The Hive provides seed financing and actively works with the entrepreneurs for 9-15 months at the end of which the company will have a complete team, an advanced prototype, market validation, and a business plan. Total financing may reach $3M. Target sectors include AdTech, Multi-Channel Marketing, eCommerce, CRM, Security, and Fraud Detection.