Peter McCormick serves as a Board of Director at Emma. He also serves as a Board Member at Smartling. He is an Executive Chairman at Cheetah Digital. He Co-founded ExactTarget and served as its Senior Vice President. McCormick focuses on the overall direction of product platform and strategic partnerships related to Exacttarget products. His Responsibilities include product management, pricing structure and partnering with technology team to oversee the development of software. McCormick held executive positions at ExactTarget with responsibility for services, product development and marketing from inception through June of 2006. McCormick served as Vice President of Product Development and Strategy of Exacttarget and served as Vice President of Customer Support & Services. He has a combination of sales, marketing, and technology development experience. Prior to founding ExactTarget, McCormick served as the Director of Channel Development at divine, where he was responsible for the development of Web-based technology that enabled business-to-business e-commerce. Before joining divine, he served as the Director of Sales for Dayton's Commercial Interiors. McCormick held sales and channel development leadership positions with Target, and Steelcase. McCormick earned his BS. in Finance from the University of Minnesota. He also holds an M.B.A. with a Marketing and Human Resource Development emphasis from the Carlson School of Management at the University of Minnesota. He also serves as Board Member at Booker Software. He also serves on Board of Smartling.