Don Peppers

Don Peppers is a Co-Founding Partner at Peppers & Rogers Group. He also serves as Board Member and Advisor at PayActiv. He served as an Advisory Board Member at Gridley & Company. He is also an Angel Investor in Don Peppers. Don Peppers has been recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business. He is also the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 15 languages. Peppers and Rogers' most innovative strategic thinking is embodied in their latest book, Rules to Break, Laws to Follow, which is expected to be published in the third quarter of 2007. Most recently, their 2005 publication of Return on Customer (or ROC) advanced the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses. They are also the authors of the most comprehensive and best-selling graduate level text book on CRM, Managing Customer Relationships, published by Wiley in 2004. Peppers and Rogers are frequently recognized for their intellectual contributions to business thinking. The Times of London cited Peppers among their "Top 50 Business Brains," and the United Kingdom's premier marketing organization, the Chartered Institute for Marketing, cited him among their inaugural listing of the 50 "most influential thinkers in marketing and business today." He has been ranked by Accenture's Institute for Strategic Change among the global "Top 100 Business Intellectuals" for two years running, and Business 2.0 Magazine has named him one of the "foremost business gurus of our times". Peppers & Rogers Group is a division of Carlson Marketing Worldwide, the global marketing services arm of Carlson Companies. Don holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.