Bjarne Melbye is the Founder and serves as Chief Executive Officer at 2M2D. He has a long term background as a management consultant and researcher on business development, leadership and change, and got his Phd on management studies from NTNUs Department of Industrial Economics. He is currently Managing Director of Oslo Business Region. Over the last years he has worked closely with the growing startup ecosystem of Oslo, as well as the tech driven and rapid digitalization existing and new industries and organizations. He has also seen several hundreds of startups trying to build a position within new areas of technology, business models, and verticals, and got a passion to understand the future by examining the startups that bet into it.