Arsenio Valdez

Arsenio Valdez is the Founder of Pointmarc and serves as its Chief Executive Officer. Arsenio Valdez is the CEO and Founder of Pointmarc. Before cutting his teeth in the start-up world, he began his career at PriceWaterhouseCoopers on the path of a finance professional. Discovering his entrepreneurial itch, he co-founded Allstudents, which focused on providing students with academic tools and resources and served as a highly targeted direct marketing medium for corporate sponsors. The company successfully raised $2MM in venture funding. Arsenio then went on to work with several enterprise software start-ups serving in a wide variety of operational and financial management roles. One of those companies was Validar, a marketing measurement firm focused on providing Fortune 500 clients (e.g., Nokia, Microsoft, Salesforce.com, Verizon) lead management and event execution services to increase their marketing ROI. Driven by his passion for business and helping companies achieve success, Arsenio left his Director of Operations position at Validar to start Pointmarc. With the Pointmarc team, Arsenio is committed to enhancing the value that companies seek to gain through the use of measurement technologies and solutions. Arsenio graduated from the University of Washington with degree in Business Administration with a concentration in accounting.