Advaney was a co-founder and served as managing director of FR2 Capital. During the years, he held various positions as a Director of Mexx Holland, Director of Mexx Europe and Vice-President of Wholesale. His last position was President of Wholesale and Brands until he left the company at the end of June 2005. Adu was also a member of the Liz Claiborne. USA Executive Council from 2002 until 2005. Most recently, he has been making investments in publicly listed fashion companies and works as an informal advisor to the board of these companies. Adu holds a B-Tech degree from the Indian Institute of Technology and an I.S.C. degree from Sherwood College.