Up

Up is an Australian digital challenger bank (neobank) founded in 2018, providing consumer banking services including transaction accounts, savings accounts, debit cards, real-time budgeting tools, and a mobile-first banking experience primarily to Australian retail customers. Up operates under the Australian prudential-regulation banking licence of parent company Bendigo and Adelaide Bank Limited (ASX: BEN), Australia's fifth-largest retail bank, having launched as a joint venture product initially co-developed with Ferocia (a Melbourne-based fintech / software partner subsequently fully acquired by Bendigo and Adelaide Bank in 2021). Up is notably associated with the ''Up Bank'' consumer brand and has approximately 800,000+ Australian customers. This entity is a consumer digital bank / neobank operating business, not a venture capital fund or investment firm, and should be reclassified in the database as Non-Financial (for VC-database purposes) / Consumer Digital Banking aEUR" not Venture Capital.