True Global

True is a London-based venture capital and advisory firm founded in 2013. The firm focuses on consumer, retail, and technology-driven businesses, primarily at the seed and early growth stages. It combines investment activity with advisory services, working closely with founders and corporate partners. True emphasizes collaboration between startups and established companies to support innovation and growth. The firm has built a diversified portfolio across consumer, enterprise, and technology sectors, with investments spanning multiple geographies.