Founded in 2008, The Conversion Group is a private equity firm based in London, Miami, and NYC. The firm invests in the fine wine, alcoholic beverage and culinary spaces as well as businesses in the arts, creative and media sectors. Primarily the firm works with entrepreneurs and founders who have concluded the start-up phase of their business and are looking to move to the next level of growth and require strategic, marketing, and planning direction as well incremental funds to fuel growth.