Sweet Capital

Sweet Capital is a private investment fund founded by the creators of King.com following the sale of the company to Activision Blizzard in 2015. The firm operates globally, investing in early-stage technology companies across sectors such as consumer internet, fintech, and digital platforms. It focuses on backing scalable, high-growth startups, often leveraging the founders' experience in building global consumer businesses. Sweet Capital provides capital alongside strategic insight and network access to support expansion. Its investment approach centers on identifying disruptive opportunities in digital markets and supporting long-term growth.