Strava, Inc. is a social fitness platform and mobile application company founded in 2009 and headquartered in San Francisco, California. The company provides a GPS-based tracking application that enables athletes and fitness enthusiasts to record, analyze, and share their physical activities, including running, cycling, swimming, hiking, and dozens of other sports. Strava's platform combines activity tracking with social networking features such as segment leaderboards, clubs, challenges, and activity feeds, creating one of the largest global communities of active people with over 100 million registered users across nearly 200 countries. The company operates on a freemium business model, offering basic features for free while providing premium analytics, training tools, and safety features through its paid subscription service. Strava has raised venture capital from investors including Sequoia Capital, TCV, and Dragoneer Investment Group.