SoHo was founded in 1997 in Montecito California as a single family office. SoHo quickly became the award-winning multi-family office of 18 of the wealthiest families and real estate properties in the United States. The SoHo founders have deep roots dating back to Donaldson, Lufkin & Jenrette (DLJ), one of Wall Street's legendary elite firms. DLJ's culture, friendship, and entrepreneurial spirit continue to drive our SoHo team today.