Smartup is an investment and startup ecosystem platform based in Iran, focused on early-stage venture investing and entrepreneurial support. The organization provides funding, mentorship, and educational content related to startup growth, valuation, and fundraising processes. It maintains a portfolio of technology startups across sectors such as marketplaces, fintech, and digital services. In addition to capital deployment, Smartup engages with founders through content, community initiatives, and structured investment processes. Its model combines venture investment with ecosystem-building and founder support activities.