The Finnish Innovation Fund Sitra is a future-oriented organization that promotes Finland's competitiveness and the well-being of the Finnish people. It is based in Helsinki, Finland and also makes venture capital investments in businesses that promote health and well-being, solve social problems in society, improve material and energy efficiency, speed up the smart use of natural resources and promote an ecological way of life. The activities of the firm promotes new operating models and stimulate businesses that aims at sustainable well-being.