Selective Auto Insurance Company of New Jersey is an insurance company based in Branchville, New Jersey. Established in 2006, the firm provides property and casualty insurance coverage which include liability coverage for both bodily injury and property damage, comprehensive coverage for protection against fire, theft and other perils, collision, and towing or labor reimbursement. The assets of the company are managed by its executive management team. The firm operates as a subsidiary of the Selective Insurance Group.