Sela Holding Group is a Jeddah, Saudi Arabia-based family office and holding group that deploys capital and strategic oversight into long-term businesses in Saudi Arabia. Founded in 1993, it focuses on diversified operating sectors including industrial technology, automation, manufacturing, food and beverage, enterprise software and IT services, insurance, environmental sustainability, real estate, infrastructure, and sports and entertainment. For founders, it is most relevant as a strategic family-office or holding-company investor for businesses aligned with its operating platforms rather than a conventional venture fund.