Sand Hill East is an investment firm that serves as a trusted advisor to chief executive officers and founders by helping them create formal business plans, delivery road-maps and business and operating models. The firm seeks to work with management teams to better understand critical market segments, refine products and develop business plans. It occasionally invests and partners with firms that don't immediately fit the traditional venture capital model. It also offers services in areas of product assessment, market positioning, security review and business optimization deliverables.