Red Bull Ventures

Red Bull Ventures is Red Bull’s corporate venture capital arm, backing early- and later-stage companies where strategic capital and Red Bull’s media, sports, consumer and technology ecosystem can add value. Based in Salzburg, Austria, it focuses on media and entertainment technologies, sports and human performance, advanced manufacturing and supply chain solutions, consumer engagement, retail innovation, sustainability, and AI-enabled technology. The firm has invested in U.S. companies and is relevant for founders in Red Bull-aligned sectors seeking a strategic venture investor.