Pomona Capital (Pomona) is a direct investment firm based in New York, United States. Established in 1994, the global private equity firm engages indirect and secondary investments and specializes in investing across the spectrum of private equity in three ways, which are, by purchasing secondary interests in existing partnerships, by investing in new partnerships and by co-investing alongside buyout funds in individual companies. Pomona Capital approaches PE investing through a value-oriented strategy, entailing the purchase of secondary interests from LPs in existing PE funds. The assets are managed by the executive team.