Phoenix Asset Management (phoenix-assetmanagement.com) is a UK-based boutique investment management firm headquartered in London, focused on long-term value investing. Founded in 1998, it manages public and private investment portfolios, including pooled funds and segregated mandates for institutional clients. The firm follows a fundamental, research-driven investment philosophy inspired by classic value investors such as Warren Buffett and Benjamin Graham, emphasizing capital preservation and long-term compounding returns. It primarily invests in listed equities and selected private opportunities, operating as a disciplined, research-led asset manager rather than a venture capital firm.