Passion Capital

Passion Capital is a London-based venture capital firm founded in 2011, focused on pre-seed and seed-stage investments in technology startups. The firm backs early-stage founders building companies across sectors such as fintech, artificial intelligence, and enterprise software. It operates a founder-first model, emphasizing close collaboration and operational support from experienced entrepreneurs and operators. Passion Capital typically invests at very early stages, often before product-market fit is established. Its strategy centers on supporting high-potential founders within the European technology ecosystem.