New General Market Partners is a venture capital firm backing founders with seed capital up to $1.5 million and follow-on participation. The firm invests across Seed, Series A and Series B opportunities, has acted as a co-lead investor, and supports companies on execution, strategy, team building, technology and go-to-market. It backs startups across the United States and has investment activity in Kenya, with portfolio exposure spanning SaaS, enterprise software, cybersecurity, AI, messaging, platforms and SME software.