Merida Capital Holdings is a US-based private equity firm focused on the cannabis industry and related ecosystem businesses, investing across cultivation technologies, supply chain services, healthcare applications, and consumer-facing cannabis products; the firm targets growth-stage companies that have already reached revenue-generating scale and seeks to accelerate their expansion through capital and strategic support; its investment thesis is centered on the long-term normalization and institutionalization of cannabis across medical, pharmaceutical, and recreational markets; Merida manages multiple funds and invests across a diversified portfolio spanning the full cannabis value chain; overall it operates as a thematic growth equity investor specializing in cannabis-related industries.