Mercia Asset Management PLC is a UK institutional asset manager providing venture, private equity, business loan and private credit capital to UK companies. Based in Henley-in-Arden, it backs seed through later-stage venture, growth/expansion and debt opportunities, with capital products ranging from £100k to £10m. The firm is relevant for founders in technology, life sciences, deep tech, industrial technology, enterprise software, cybersecurity, SaaS, finance/fintech, real estate, construction, logistics and consumer sectors seeking capital across the United Kingdom.