Magnify is a Santa Monica-based venture capital firm investing in U.S. pre-seed and seed-stage companies transforming family life and the care economy. It backs software, services and infrastructure across childcare, senior care, prenatal and maternal care, family mental health, health and wellness, family fintech, workplace benefits, cybersecurity, assistive robotics, at-home healthcare, aging-in-place technology, legal workflows and related AI infrastructure. Typical investments range from $250K to $2M.