Magic Johnson Enterprises

Magic Johnson Enterprises is a Beverly Hills-based private investment and holding company associated with Earvin "Magic" Johnson. It backs and builds consumer-facing businesses and partnerships tied to ethnically diverse and underserved urban communities in the United States, with sector activity across sports and entertainment, media, food and beverage, real estate, and impact-oriented opportunities. The firm is a better fit for founders seeking strategic private investment, brand partnership, or operating-company alignment than for companies targeting a conventional venture fund.